The following short-form digital pieces include compelling and additive show-related content, as well as effective sales partnerships with brands like Jaguar, Lexus, Buick, Gillette, Schick, Jack Daniels, Don Q Rum, Grey Goose, Papa John's, Domino's, Carls Jr., Universal Studios, and more.
I am so proud of forging this partnership with the Movember Foundation. Nick Offerman was unbelievably amazing to work with, and we had a great shoot with the BRKLY agency and directing duo The Dads. This is just a sample of the great work we created. The campaign won a PromaxBDA Silver award. Read my PromaxBDA interview about the project HERE.
I created a TBS short-form content franchise called Take Five, where stars would reveal the five special items they bring with them to set. This inaugural piece with Tiffany Haddish (star of The Last O.G.) was amazing.
To promote the second season of People of Earth, we created these enlightening and adorable content pieces with renowned alien expert/astrophysicist Neil DeGrasse Tyson. These videos wracked up millions of views on facebook and YouTube.
To promote our new series The Guest Book, we invited the cast to read unbelievably hilarious real-life travel reviews that we found on the internet. This piece amassed millions of views on social media.
I partnered with talented documentarian Rory Karpf on this six-episode short-form docu-series, which followed Snoop Dogg as he prepared for his role as host of Joker's Wild.
NBCUniversal’s Ad Sales c-suite tasked me with crafting an overarching vision for their combined Lifestyle Networks (Bravo, E!, Esquire Network, Oxygen, Sprout). They needed to package these disparate networks as a unified brand that could attract advertisers. My work was a huge success, and this overview sizzle was showcased for years.
The Rules For Men franchise made for great Esquire Network brand-building IDs, while also attracting high-profile sales partners.
December 5th is a holiday just as important as Christmas or Valentine's Day or Halloween. These vignettes for Esquire Network's celebration of Repeal Day reminded viewers that despite the ban of alcohol, Prohibition led to some pretty great things.
This series of sponsored interstitials provided useful knowledge to Esquire Network's sophisticated male viewers. I worked with Stun to bring these to life.
In support of Illumination's animated films, Minions and Secret Life of Pets, I oversaw the creation of these pieces for E! and Esquire Network. The studio loved them.
This sales partnership franchise celebrated amazing craftsmen, ranging from theme park designers to motorcycle builders. We created a whole series of vignettes; these are just a few favorites.
This little stunt garnered hundreds of thousands of views on social media.
This reel contains custom-shot, co-branded content with Don Q Rum, Jack Daniels, and Grey Goose. Cheers!
I created the Hall of Fame franchise as a sales partnership opportunity for big studio releases. And this proved quite a draw, leading to several custom shoots with A-list stars.
To promote the premiere of Team Ninja Warrior, we partnered with River Studios to create a series of 360 degree virtual visits to the new Ninja obstacle course. This video features beloved Ninja hero Kacy Catanzaro. Best viewed via YouTube360 or through custom VR goggles. Combined, our 360 videos garnered over a million views on YouTube, and were featured in numerous marketing and PR stunts for the series.
On White Collar Brawlers, office adversaries spend months learning from top boxing trainers, and ultimately settle their workplace rivalries in the boxing ring. As a lead up to season 2, I traveled with a small crew to the famed Gleason's Gym in Brooklyn, NY and shot a series of vignettes about the trainers. These videos garnered hundreds of thousands of views, and increased awareness for the second season of the show.
Car Matchmaker: Spike's Loves from Jedd Scher on Vimeo.
Comedy writer and auto enthusiast Spike Feresten is the Car Matchmaker, helping deserving buyers find the cars of their dreams. To establish Spike's car and comedy bona fides, I conceived of a digital series focusing on the cars in his own personal collection. These vignettes became quite popular with auto websites and blogs, and together garnered hundreds of thousands of views. And more importantly, they gave me the opportunity to get behind the wheel of a 1959 Austin Healey.
Knife Fight: Eat Like A Man from Jedd Scher on Vimeo.
Knife Fight creator Ilan Hall is an amazing chef (he was the winner of Top Chef season 2). But as the host/judge of this new series, he didn't have much opportunity to showcase his own culinary skills. Borrowing their title from Esquire magazine, these vignettes gave Ilan the opportunity to share his wisdom and skill with viewers. And when we were invited to attend the Outside Lands music festival, we invited Knife Fight guest judges Kris Morningstar and Naomi Pomeroy to do their own spin on this franchsie.
Shooting a Subaru partnership with former Playmate of the Year Sara Jean Underwood in 102 degree heat in the middle of the California desert = good times.